7UP

7UP was born in 1929 and the brand’s early advertising featured a winged 7UP logo, touting itself as “a glorified drink in bottles only”. By the late 1940’s 7UP had become the third best-selling soft drink in the world!

In 1986, Philip Morris sold the international rights for 7UP to PepsiCo for $246 million. Today, 7Up is one of the strongest selling beverage brands, growing at a healthy 13% around the world.

www.7up.com


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