Route 66: 'The main street of America'

Route 66 has long been an inspiration for authors, musicians, playwrights and artists and is one of the best known brands throughout the world.

Route 66 is known as the road of romance leading to adventure and freedom. These three elements form the core image of this brand which creates a broad range of possible applications for products (e.g. clothes, beauty products, HIFI, sunglasses, travel products etc.), services (travel agencies, insurance products etc.), events (musical, motor events, poker events etc.) as well as for promotional campaigns. Recent UK licenses include Hana time for Route 66 timepieces and ROUTE 66 GPS Navigation aids.

http://www.route66licensing.eu/ 

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