Brands at LMI
7up
Simplify your life. Amplify What Makes You Happy. Simpler is better.
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Where did the name come from? One popular myth is that its creator named the soft drink after seeing cattle branded with the number 7 and the letter U. Other theories suggest that the drinks carbonate (the bubbles go up). Other ideas include that the original bottle contained seven ounces or its creator came up with the name while playing dice.
Another rumour has it that the name was created because the company had previously failed six times, hence the name "7 Up". Before the formula changed in 2000, a can of 7 up included seven ingredients. The "Up" in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers.
You can choose your own reason for the name, but in terms of Branding, 7Up is making its mark on the fashion world. Be part of the Brands success, with licenses available for Europe, and take advantage of this iconic brand and retro artwork.