Brands at LMI
Pepsi-Cola
Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham a pharmacist and drugstore owner in New Bern, North Carolina. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark.
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The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. Patent Office. Pepsi continued to grow and in 1920 appealed to consumers with the advertising slogan "Drink Pepsi-Cola. It will satisfy you." A big change was to occur in 1941 when Pepsi, in support of America’s war effort, changed the colour of their bottles to red, white and blue.
Post war saw the launch of Diet Pepsi and in more recent times, Pepsi Max.
Available for licensing is the Pepsi-Cola classic logo featuring nostalgic imagery and Pepsi Max, full of attitude and catchy phrases.
Please contact LMI for more information on Licensing Opportunities on Pepsi, Pepsi-Cola and Pepsi Max.